Business and Tech
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How Tanzania Youths Can Benefits From Social Media
Article written by Eunice Tossy Social media has become an important part of our everyday life. Worldwide, there are 3.80 billion social media users. In Tanzanian, a large number of youths are avid users of these social platforms such Instagram, Facebook...
These Are Top 5 Highest Paying Jobs in Digital Marketing
In this day and age, digital tools and skills have proved to have the power to generate revenue, and companies want to harness that power and stay ahead of their competitors. This has resulted in a rise in digital jobs currently with an estimation of 150,000 digital...
![Give Your Business Extra Confidence With a Website [7 Reasons Why You Need It]](https://tanzlite.com/wp-content/uploads/2020/02/reasons-why-you-need-a-business-website-400x250.jpg)
Give Your Business Extra Confidence With a Website [7 Reasons Why You Need It]
There are many ways to take your business online. It can be through email, social media, local business listings, mobile apps or through other people's websites. But if you want to give your brand serious attention, having your own business website is highly...
The Top 5 Online Customer Behavior You Should Know About
We live in a digital world. Any business which is not online yet is probably digging its own grave. A serious business that plans to stay in the game for a long time must have a digital presence of some kind. In Tanzania, recent data shows over 26 million people are...
Jinsi ya Kutumia WhatsApp Business Kukuza na Kutangaza Biashara Yako
Mtandao wa WhatsApp umetutoa mbali sana. Kutoka kwenye status za kuandika mpaka status za picha na video. Kutoka kwenye magrupu yenye ukomo wa watu 60 mpaka sasa magrupu ya watu nyomi hadi 257. Ni wazi kwamba mtandao wa WhatsApp umezidi kuwa bora ili...
Why Jumia and Other Foreign Retailers Struggled in Tanzania: Market Entry Lessons
Originally written in 2019. Updated with reflections from 2025. On November 27, 2019, Jumia announced it would cease operations in Tanzania. Africa’s e-commerce giant pulled out from a market of 23 million internet users, citing a need to focus on countries where they...
Digital Marketing ni Nini? Haya Hapa Mambo Muhimu ya Kufahamu
Teknolojia imeleta mambo mengi. Mojawapo ni kuibuka kwa kazi ambazo hazikuwepo kabla. Vilevile imeweza kubadili namna ya utendaji kazi wa kazi nyingi tulizozizoea na kuzifanya ziwe tofauti kabisa. Teknolojia imeathiri kila kitu. Moja kati ya taaluma mpya...
Je mtandao wa kijamii wa TikTok waweza kuwa fursa kwa biashara?
Maisha yanakimbia kwa kasi sana. Miji inazidi kuwa ya kisasa na yenye kupendeza. Umri nao unatutupa mkono vilevile. Siku hizi ukilala, ukiamka kuna jambo jipya limeibuka. Mitindo tofauti tofauti ya mavazi, muziki na mengine inakuja na kuondoka kama maji...
![The Ultimate Guide to Social Media Marketing for Your Business [15 Tips]](https://tanzlite.com/wp-content/uploads/2020/05/social-media-marketinng-400x250.jpg)
The Ultimate Guide to Social Media Marketing for Your Business [15 Tips]
As a company owner, you can't avoid social media. Social media is a business goldmine. You only need to learn how to dig it properly. This article will tell you how. Your customers spend most of their time on social media and as a serious business, you need to spend...