In this day and age, digital tools and skills have proved to have the power to generate revenue, and companies want to harness that power and stay ahead of their competitors.
Companies are now abandoning traditional marketing methods and invest millions of money into online marketing and digital branding.
These are the top 5 highest paying jobs in digital marketing industry so far.
Digital Project Management/Planning
Salary in US ranges between $78,750 to $118,000 while In UK it is from £60,000 to and £80,000.
Job Roles: Digital project managers are essential for overseeing the implementation of a variety of digital campaigns and strategies. Main duties often include establishing and documenting goals and objectives, creating comprehensive project plans, setting timelines and project milestones, and allocating/managing budgets.
Content Strategist
Salary in the US ranges between $1,250 to $115,000. In the UK it’s from £70,000
Job Roles: Developing and managing a complete content strategy that is tailored to a company’s digital strategy objectives, as well as the needs and preferences of their target audience. Being able to conduct content audits, create style guides, populate editorial calendars, and where, required, either create or curate relevant, high-quality content.
E-commerce Specialist
Salary in the UK is between £350,000 to £70,000. In US it’s from $90,000 to $126,000
Job Roles: To optimize product pages, from creating compelling descriptions to the perfect placement of buttons and CTAs with the goal of increasing conversions. Ability to using analytics and heat mapping tools to identify patterns in website user behavior and make changes accordingly.
Digital Media Manager
Salary in the UK is between £41,00 to £70,000. In the US it’s from $70,000.
Job Roles: Digital Media Managers are responsible for delivering multi-channel marketing campaigns and defining a brand’s digital strategy and messaging, with the intention of driving awareness, consideration and adoption of your organization’s product/service offerings. There’s often a strong focus on paid media channels, including social, display, programmatic and retargeting channels. A Digital Media Manager’s key objectives include driving online sales (sometimes in collaboration with e-commerce specialists), delivering revenue and developing new commercial opportunities through strategic management and optimization.
Brand Media Manager
Salary in the UK ranges between £40,000 to £53,000. In the US it’s from $66,000 to $98,000.
Job Roles: Brand marketing involves having a detailed understanding of a variety of content formats (both visual and written) and distribution methods and being able to utilize them in order to increase engagement, create brand advocates and encourage repeat sales. As a brand marketing specialist, you will be able to produce tight creative briefs in line with your brand goals when engaging external stakeholders.
In countries like Tanzania where Digital Marketing is still growing, an individual with a digital marketing role in a company may cover all of the roles above and even more. Even salary standards are not yet known.
There are many ways to take your business online. It can be through email, social media, local business listings, mobile apps or through other people’s websites.
But if you want to give your brand serious attention, having your own business website is highly recommended.
A website is your office on the internet where potential customers can visit and learn more about you. It is not much different from the way you can rent a frame for your beauty salon at Kariakoo. The only difference is that your salon in Kariakoo is physical but a website is not. It is hosted on a server. We will talk more about what are websites and how they work on our next posts.
So why is a website important to you?
Whether you are looking to promote yourself as a brand or to sell products and services, a website can do all that. Most people use the internet to search for services or products. By having a website for your business, you stand great chances of being found by potential customers who are already looking for service or a product like yours.
A website blends in with other marketing platforms
Nearly all social media platforms have space for you to add a link to your website. This is because social media bios don’t have enough space for you to display everything about your business. A website gives you enough space to showcase your company’s mission and vision statement, your team, long-form content, FAQs, customer’s testimony and portfolio of your works. This information can not be easily displayed on social media.
It acts as your office
If you can’t afford paying for office rent, a website can be your office and everything can work perfectly well. For example, you can have your products at home and open an online store where people can buy and you deliver to them. With your website, potential customers can visit you online and get to learn more about you and even make purchases. The same as someone would visit you in a physical place.
It gives you credibility
Brands with a website tend to win more trust than those without. A website includes legal documentation such as privacy policy, cookie policy as well as terms and conditions. With features like a blog, you can showcase your expertise in your industry just like we are doing here. We use our blog section to create actionable content about digital marketing that in the long run will establish us as professionals and thought leaders in the industry.
Everyone expects you to have it
It is crazy not to have a website for your business, especially in the digital world we live in. Your prospects are accustomed to visiting their favorite brand’s websites. Why shouldn’t they expect the same from you? You need a website because it is a modern thing to do and everyone expects you to have it.
It is cost-effective
It is cheaper to have a website than printing hundreds of brochures that have no real-time engagement and cannot convert customers easily. Even worse, they can end up being tossed in trash. You can also use networking events to encourage people to visit your website or use a small amount of money to run sponsored ads that bring customers to your website.
It offers a 24/7 Customer service and accessibility
A website is a great way to stay connected with your customers. Unlike physical offices where you have to close at certain times, a website is live twenty-four-seven to serve your visitors. With the rise of Artificial Intelligence, you can use automation tools like chatbots to engage and strengthen relationships with your customers.
A chance to appear on Google Search Results
People are always searching on google. They for various things like clothes, health issues, locations, restaurants, food and more. With organic reach increasingly declining on platforms like Facebook, Search is a great opportunity for your business to appear in front of countless customers who are searching for a service like yours.
You still don’t have a website in 2020? We can help you get one at the price you can manage. Check our website service page to book now.
We live in a digital world. Any business which is not online yet is probably digging its own grave. A serious business that plans to stay in the game for a long time must have a digital presence of some kind.
In Tanzania, recent data shows over 26 million people are using the internet which is about 46 percent of the country’s population. This is a very big number to ignore. If you are a business, you have no other option than to go digital.
Launching your business online, however, takes more than launching your websites, apps, or opening social media accounts, it involves having a deep understanding of your target audience.
In this article, we are taking you into the mind of your consumers. Understanding the psychology of your customers will help you align your online strategies to best suit their needs.
But first, let’s explain what Online Costumer Behavior means:
Online customer behavior is a type of behavior that is exhibited by customers while browsing websites or mobile apps in order to search, select and purchase goods and services, or interact with online content in order to fulfill their needs and wants.
Online customer behavior is sometimes referred to as online buying behavior or online shopping behavior.
The easiest way to understand Online consumer behavior is to think of your own behavior when you are interacting with websites or apps. What makes you like or dislike a website? What makes you open certain emails and ignore others? Why do you watch some videos up to the end and can’t finish watching others?
Think like a customer and ask yourself: What would YOU personally engage with?
Our team has been online long enough to be able to understand and analyze online customer behaviors that can affect your business performance. Here are the top 5 we think you must pay attention to.
Your customers are in a hurry
Whatever it is that you want to tell them, tell them fast before they leave. The modern world has expanded our range of choices. As a result, we have developed an increasingly short attention span, especially when what we are looking for is delayed or boring. Don’t waste your customer’s time with too many unnecessary words. A slow loading website is even worse. Time is of the essence! Whether it is a web page content or a social media caption, make it short and direct. If it is a video, make sure it is very short and interesting. Ensure easy navigation within your app or your website.
They are multitaskers and distracted
Our gadgets have made everyone a multitasking pro and distracted at the same time. Your customers arriving at your online store are constantly being bombarded with emails, texts from messaging apps and other subscriptions. You need to have strong attention grabbers. Things like Offers, download resources, a chat icon at the bottom side of your website. These are guaranteed to capture the attention of your visitors.
They respond to CTAs
A strong and clear call-to-action can get someone to engage on your website even when they were in a hurry. Don’t make your website looks like a static brochure filled with About Us and What We Do information, be sure to include a clear call to action. The most common CTAs include; Buy Now, Click Here, Subscribe to our newsletter, Get Started, Get Offer, and more. The CTAs will make visitors engage with your online store for a bit longer and perhaps leave their contacts for you to send them follow-ups later.
They are self-centered
Let us be honest, we are all selfish in nature. Your customers are looking for what fulfills their needs and wants. Your product or service descriptions should talk to your customer’s experience. Don’t make it all about yourself and how great your service is (we all hate to be sold at). Instead, make it all about your customers by answering their questions about that particular product or service. use You and Your more often than you use We and Our. Avoid direct self-promotion.
They are less forgiving
It takes time to grow a company’s reputation, but with the rise of online conversations, it only takes a minute for a company’s reputation to suffer.Your customers are smart and empowered with freedom of speech on social media.The last thing you want is being crucified by social media users for lying to them. Be authentic, don’t lie. People are less forgiving online than in real life. Read our Ultimate Guide to Social Media Marketing for Your Business [15 Tips]
How can you measure online consumer behavior?
With tools like Google Analytics, you don’t need to wait for people to inform you about what is working or what isn’t on our online store, on your app or on your social media channels. Google Analytics will tell you exactly what people do when they visit your website, what time do they take, which pages they view and to what CTAs they respond to.
Google Analytics page showing an overview of website visitors’ behavior.
One of the key metrics to watch on Google analytics includes Bounce Rate, Pageview, Average Session Duration and a number of sessions. Also on YouTube, you can look at whether people are watching your video to the end or not. This information will help you make data-informed decisions to align your online marketing efforts with your consumers’ needs.
People are spending much time searching for services and products related to your business. If they are not spending time on your website, they are spending on another one’s site which offers what they need. It is time to optimize your site and tailor content that resonates with your target audience.
As of November 27, Jumia announced to have made a difficult decision to cease its operations in Tanzania.
The Africa’s e-commerce giant has just decided to pull out from the 23 million internet users in the country. A statement from the company revealed that the retailer has decided to focus on operations in other countries where they can bring the best value and help Jumia thrive.
Business Insider reported that Jumia’s decisions have come at a time where the company is suffering terrible losses.
Does this suggest the difficulty in doing online business in the country?
Or it’s just Jumia’s failed business model? Because it is reported that the retailer has also closed down business in Cameroon.
We would say both. Yes, Tanzania is a difficult place for a business to go digital but also Jumia’s failed business strategy may be the reason.
Here are the reasons why;
Despite the growing number of internet users in Tanzania, the majority of them are not well equipped with online experience. Especially when it comes to shopping online.
It is hard to go digital in a community where people can barely tell the difference between Sign In and Sign Up. We are still keeping up with digital literacy in bongo!
We have talked to some of our friends and they admitted that they would rather visit the shop instead of buying online even when the shop provides free delivery services. They feel uncomfortable with filling forms and payment methods.
On the other hand, Jumia hasn’t really earned the human connection here. We doubt if they have any moving story to tell.
As we all know, big brands like Nike don’t pitch about their services or products, they just tell stories that unite people. This is something Jumia didn’t do quite well. They failed to humanize the brand. The Instagram account for Jumia in Tanzania is full of promotional content. We believe it could not cost them much to post testimonial videos from people who have bought products from the platform. Or featuring stories from vendors benefiting with selling on Jumia – just being creative.
The rule of thumb for running business in 2020 is not about advertising and branding, it is about focusing on building a great customer experience.
-Tanzlite
It is so unfortunate that digital platforms which are meant to connect businesses with customers can also work against them. Building trust with your customer goes beyond promotional content, it is about creating content that build trust with your customer.
Are you facing any familiar challenges with running your business in the digital world? Let’s have a conversation.
Teknolojia imeleta mambo mengi. Mojawapo ni kuibuka kwa kazi ambazo hazikuwepo kabla. Vilevile imeweza kubadili namna ya utendaji kazi wa kazi nyingi tulizozizoea na kuzifanya ziwe tofauti kabisa. Teknolojia imeathiri kila kitu.
Moja kati ya taaluma mpya zilizoweza kuibuka kutokana na maendeleo ya sayansi na teknolojia ni taaluma ya kutafuta masoko na kuuza bidhaa au huduma kwa njia ya kidigitali (Digital Marketing). Taaluma hii kwa hapa nchini Tanzania bado ni ngeni na wengi hawaifahamu. Hata vyuo vyetu bado havijaanza kufundisha somo hili ipasavyo. Lakini sio jambo la kushangaa kwani ni jambo la kawaida kwa vyuo vyetu kuachwa nyuma na kasi ya mabadiliko ya teknolojia.
Digital Marketing ni nini?
Mara nyingi ninapojitambulisha kwamba ninafanya digital marketing, wengi huniuliza maana ya digital marketing.
Katika makala hii utaweza kufahamu maana ya Digital Marketing pamoja na kufahamu sehemu unayoweza kujifunza elimu hii bure kabisa na kupatiwa cheti kinachotambulika duniani. Kama wewe ni mfanyabiashara unayetamani kuingia kwenye ulimwengu wa kutafuta masoko kidigitali au unataka kujifunza Digital Marketing kama taaluma basi makala hii inakuhusu. Twende sambamba.
Kwa tafsiri ya kawaida, Digital Marketing inaweza kutafsiriwa kama;
Utafutaji masoko, kuuza pamoja na kutangaza bidhaa au huduma kwa kutumia majukwaa ya kidigitali (online platforms) kama vile mitandao ya kijamii na tovuti.
– Tanzlite
Angalia maana kutoka kwenye mtandao hapa chini;
The use of numerous digital tactics and channels to connect with customers where they spend much of their time online
– HubSpot
The marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium
Digita Marketing kwa majina mengine huitwa Internet Marketing, e-commerce au Online Marketing.
Kwanini digital marketing ni muhimu?
Sababu zinaeleweka. Siku hizi kila mtu yuko online. Kila mtu yuko kwenye mitandao ya kijamii kama vile Facebook, Twitter, Instagram na mingineyo. Mitandao imejaa watu. Wakiwemo wateja wa bidhaa yako.
Hii ina maana gani kwa wafanyabiashara?
Wafanyabiashara na wajasiriamali wanatakiwa kujiongeza. Siku hizi mambo ni digitali, hivyo biashara nazo hazina budi kuendeshwa kidigitali. Hauwezi ukaweka mabango barabarani au kubandika kwenye magari wakati watu wanatumia muda mwingi kutazama kwenye simu janja zao.
Hata redio na televisheni zimekuwa hazitumiwi sana na watu. Siku hizi ni mwendo wa YouTube na muziki wa kudownload. Kila kitu kiganjani.
Kama mfanyabiashara unaekwenda na wakati, ni lazima kuingia kwenye ulimwengu wa uuzaji na utafutaji masoko kidigitali. Wateja wako wapo Instagram na Facebook kwanini wewe usiwepo?
Vipengele vinavyo husisha Digital Marketing
Ukisikia digital marketing, mara nyingi Inahusisha vipengele vifuatavyo;
Kutafuta masoko kupitia mitandao ya kijamii (Social Media Marketing)
Hili ndio swala ambalo watu wengi humaanisha wakiongelea Digital Marketing. Makampuni mengi yamefungua akaunti za mitandao ya kijamii kwa lengo la kujiweka karibu na wateja wao pamoja na kupata wateja wapya, kujenga mahusiano mazuri na wateja wao pamoja na kuzungumza nao wanapokuwa na maswali.
Kupitia mitandao ya kijamii, kampuni hutengeneza maudhui kwa mfumo wa picha, video au maandishi ili kuwafahamisha wateja kuhusu huduma za kampuni, kutoa ofa na promosheni mbalimbali kwa wafuatiliaji wake (followers) Fahamu zaidi kuhusu kazi ya social media na majukumu yake hapa.
Uuzaji kupitia barua pepe (Email marketing)
Umeshawahi kuambiwa Subscribe to our newsletter? Basi hicho ndio kitu tunaongelea hapa kwa haraka haraka. Barua pepe ni mtandao mkongwe ambao umekuwepo kwa miaka mingi sasa. Wafanyabishara huomba kukusanya barua pepe za watembeleaji wa tovuti zao ili baadaye waweze kuwashirikisha juu ya fursa na ofa mbalimbali za kampuni husika.
Kwa kuwa watu wengi wanatumia simu za mkononi, barua pepe hazina budi kuandaliwa katika muonekano unaofaa kwenye simu (mobile friendly). Bila kufanya hivyo ni bora usitumie njiaa hii kwani email zako hazitasomwa na utawafanya wateja kujiondoa (unsubscribe) kwenye orodha ya mawasiliano yako.
Kujitangaza kupitia Tovuti (Website)
Tovuti ndio njia kuu ya kupeleka biashara yako online. Kama ulivyofungua duka la nguo pale Kariakoo, basi unaweza ukalihamisha duka hilo hilo ukalipeleka mtandaoni na wateja wanaweza kukutembelea, kuchagua nguo na kufanya manunuzi bila kufika dukani kwako Kariakoo. Maajabu sio? Fikiria tovuti kubwa kama vile alibaba au eBay. Au hata tovuti za ahapa nyumbani kama vile Kupatana. Jaribu kuwa na tovuti yako ujionee faida zake. Hakikisha website yako ni nyepesi kufunguka, na inapendeza kwenye simu za mkononi.
Matokeo ya haraka (Search Engine Optimization)
Kuweka biashara yako mtandaoni si swala la kufungua tovuti tu. Bali tovuti yenye ubora unaotambuliwa na injini za utafutaji (Search Engines). Hii inajumuisha mambo kama maudhui (content) unayoweka kwenye tovuti na ubora uliotumika kujenga tovuti yako (programming). Tovuti iliyojengwa vibaya haiwezi kuoneshwa kwenye matokeo ya utafutaji (Search Results) hivyo kukufanya usiweze kujulikana na kupelekea kukosa wateja.
Fanya utafiti mdogo kuangalia kama tovuti yako inatambuliwa (indexed) na injini ya utafutaji ya Google kwa kuingiza maneno yafuatayo kwenye sanduku la kutafutia (Search bar) site:yourdomain
Mfano; site:tanzlite.com
Hakikisha matokeo yatakapoletwa na Google yanaonyesha kurasa (pages) zote zilizopo kwenye tovuti yako. Usipoona kitu ujue una kazi ya kufanya.
Matangazo ya Kulipia (Sponsored Ads)
Kama umeshawahi kukutana na post ya page ambayo huja-follow imeandikwa “Sponsored”, basi hayo ndiyo matangazo ya kulipia. Ni aina ya digital marketing ambapo unatumia pesa kufikisha tangazo lako kwa watu wengi zaidi. Hii ni inasadia kwa mwenye biashara ambaye ndiyo anaanza kuweza kufikia wateja kwa muda mfupi sana.
Unaweza kutumia matangazo ya Facebook, matangazo ya Instagram, Google n.k. Habari njema ni kwamba matangazo haya hayana gharama sana; mfano Facebook na Instagram watakudai dola moja tu kwa siku kama kiwango cha chini cha matumizi.
Matangazo mguso (Paid Per Click Ads)
Yanaitwa matangazo mguso kwa sababu malipo hufanyika mara tu mtu anapo bofya tangazo lako. Hii ni aina ya kutangaza bidhaa au huduma kwa kununua maneno maalum (keywords) yanayohusu bidhaa yako ambapo mtu akitafuta kwa kutumia maneno hayo, biashara yako inaweza kuoneka juu kwenye matokeo ya utafutaji (search results)
Graphic design
Ukiingia WhatsApp au kwenye mitandao mingine ya kijamii, utakutana na picha zilizonakshiwa kwa maneno na rangi nzuri. Hii kitaalamu Graphic design (sijui kwa Kiswahili tunaitaje). Basi kila mwenye brand au mwenye event yake anataka kuporomote kwa nakshi zenye kuvutia macho ya watu na kuwashawishi kuisambaza (share) kwa wenzao.
Kutangaza biashara kwa njia ya video (video marketing)
Ukiondoa Google, ni search engine gani nyingine ya pili kwa ukubwa? Je ni Bing? Au Yahoo? Jibu ni YouTube. Watu wanaangalia video kwa wingi sana siku hizi . Kwa mfanyabiashara mjanja hii ni fursa kubwa. Unaweza kutumia video kuonyesha ujuzi wako katika huduma unayofanya au kuwaonyesha watu kuhusu mambo yanayojiri ofisini kwako. Pia kutangaza biashara yako YouTube si lazima uwe na video clip, —nitalifafanua hili kwa undani zaidi katika makala zijazo.
Kutangaza biashara kupitia watu wenye ushawishi mtandaoni (Influencers)
Watu maarufu mtandaoni wana nguvu ya kushawishi na kuweza kubadili mtazamo wa watu juu ya jambo fulani. Hivyo makampuni na brand mbalimbali zinatumia watu kama hawa kutangaza biashara zao na kufikia watu wengi. Hapa Tanzania kuna watu kama Idris Sultani ambaye ni balozi wa kampuni ya Uber.
Kukua kwa influencer marketing kumekuja kwa sababu kuu moja; mitandao ya kijamii ni watu, na watu wanapenda kushiriki (interact) na watu wenzao kuliko kampuni. Hivyo makampuni yanajitahidi kuwa karibu na watu kwa kuwatumia watu maarufu kukuza biashara zao.
Wapi unaweza kujifunza elimu ya Digital Marketing
Elimu ya Digital Marketing ni moja kati ya elimu ambayo mtu hauhitaji kuwa na degree ya miaka mitatu chuoni. Lakini faida zake ni kubwa hasa katika kipindi hiki ambacho wahitimu wanatoka vyuo wasijue nini cha kufanya mtaani. Nikushauri leo, anza kujifunza Digital Marketing. Hapa chini nimeorodheasha sehemu tatu ambazo unaweza kusoma online course za digital marketing na mambo mengine mengi.
Ingia mtandaoni leo, chagua kozi na uanze kusoma. Ukikwama mahali au ukihitaji ufafanuzi zaidi, usisite kuwasiliana nasi. Namba zetu zipo kwenye tovuti hii ukurasa wa mawasiliano. Pia tutaendelea kutoa mafunzo kuhusu Digital Marketing kupitia mfululizo wa makala zetu za Kiswahili na Kiingereza.
Hitimisho
Digital Marketing ni habari njema kwa biashara za karne ya 21. Ni njia rahisi ya kujitangaza, kuuza na kujipatia wateja kwa urahisi. Mara nyingi unaweza kufanya bila hata gharama yoyote. Kwa wewe unayehitaji maarifa mapya yasiyo na ushindani mkubwa kwa sasa, jaribu hii fursa. Makala zinazofuata tutaelezea kiundani kuhusu mambo haya ambayo tumeyagusia kwa muhtasari.
As a company owner, you can’t avoid social media. Social media is a business goldmine. You only need to learn how to dig it properly. This article will tell you how.
Your customers spend most of their time on social media and as a serious business, you need to spend as much time with them as you can on the channels they like.
Social media is where people talk about their favorite brands and products. It is also where people go to complain about a certain service or company. You need to be there to listen to all these conversations and learn the sentimental language people use to talk about you.
Many companies find it difficult to have a successful social media presence. Without knowing what you’re doing online, it is easy to ruin your business reputation just in minutes. Here are the best tips to stay on top of the social media game. Without further ado, let’s dive in;
Be familiar with social media platforms and their users
Social media networks are not interchangeable. They’re different platforms with different content types and different types of people.
For example;
Instagram and Pinterest are highly visual mostly used by young people. So you need to be visually creative.
LinkedIn is a career based platform joining professionals
Twitter is a microblogging platform which is perfect for texts than images
Knowing the differences among these channels will help you to better navigate and engage people within each channel.
Be human, not a company
Many companies have no idea what they are doing on social media. They usually make a terrible mistake of making these social platforms all about themselves —posting about programs launching, talking to people instead of talking with people. Or even worse, going silent for weeks and only come to post when they have something nice about themselves to say.
Social media marketing is not about great advertising and branding, it is about building meaningful relationships with your followers. You can make your social media channels feel more human by doing the following;
Talk with people, don’t talk to people.
Make your followers matter, listen to them carefully
Take time to interact and respond to their comments
Create a comment response chart for frequently asked questions
Social media is human and that’s exactly how you should approach it. Don’t be a company speaking in tones that limit your followers from interacting with you.
Do you prefer a professional and authoritative tone? Then you might consider using it on LinkedIn. Is your tone light and friendly? Then social networks like Instagram and Facebook are perfect for you.
Do not spam
Just because you have that great product or service you offer, it doesn’t mean you have the right to cluster your feed with the same product every post you make. That is spamming. Using too many hashtags is also spamming.
Do not clutter you feed with the same images
Let’s say you run a smartphone shop at Kariakoo and you have decided to open an Instagram account to find more customers online. You really don’t have to post smartphones every time you make a post. You won’t last long.
You can be creative with your feed by making it more interesting. On certain days you can post customer testimonial videos, how-to tips, offers, quotes, tips, facts, funny memes and many more. Be creative.
Don’t be too selly
No one goes on social media to buy. People go on social media to socialize. There’s a reason it was called social media in the first place. While you are there, don’t be overly promotional or too selly. Be strategic. Hang out with people while you are pushing your agenda. There is no need to be aggressively promoting your business because people who follow you, are already interested in your product or service.
Do not lie!
It takes years to build a company’s reputation. However, with the rise of online conversations, it only takes minutes for a company to suffer. Always be authentic. People can smell it when it’s fake.
Have a plan
Make things easier for you by having a plan to act on. Without a clear thought out plan, social media is going to be tough for you. Try to use a content calendar that will guide you. With a calendar, you will know when and what to post.
A good content calendar should answer the following questions;
What type of content are you going to share?
At what time you’re going to share the content and how much time you will spend on social networks?
How often are you going to post on a specific channel?
Are you doing it yourself, or training someone or you are hiring a freelancer?
Stay updated and motivated
Social media isn’t something you learned three years ago and keep believing you know it. Being a social media enthusiast means being a lifelong learner. These platforms are constantly evolving —adding in new hashtags, new tools, and features. You need to be alert when these new features arrive and use them to your advantage.
Content is king
Without great content, the window to succeeding on social media is very narrow. Connect with your audience with great content such as video clips, infographics, images, and eBooks. Create content that will build trust, help people answer their questions and establish yourself as an authority in your field.
Use videos often
If a picture says a thousand words, a video says a million. Video has become the most important part of the online experience. Internet speed is getting faster and our devices are getting smarter. All these factors contribute to the booming of video marketing. Use video to tell a story, to showcase your store or sharing helpful tips —or anything. With the help of video editing apps, you can create great videos at any budget.
Tell moving stories
This should be on number one. Storytelling, the oldest form of art has proven to be at the core of every successful marketing strategy. This is because there is nothing more powerful that can unite people than a good story. Remember the ‘Dream Crazier’ advertisement by Nike? or the ‘No Human Is Limited’ story? That’s what we are talking about.
Use employees advocacy
The easiest way to grow your visibility on social media is by using your employees as brand champions. Make sure you empower your team so that they understand and live the brand in online and offline life. If your employees love their job, they will surely become brand protectors and promoters online.
Try influencer marketing
We live in a world where people are becoming brands while brands are trying to be people. You can use influencers to skyrocket your brand’s awareness or grow your sales. Influencers are affordable and provide social proof because they have the capacity to affect people’s opinions about a certain topic, service or product.
Pay attention to metrics and KPIs
There is no planning without measuring. The good thing about digital marketing is that we can’t wait for people to inform us about our mistakes. We can use data to make educated decisions about our online strategy. Social networks know a lot about their users and you can use the analytics they provide to gain insights about your followers.
To measure your KPIs (Key Performance Indicators), you need to set clear and attainable goals. Start with the question; what do you want to accomplish in social media. See the metrics chart obtained from HubSpot below;
Image by HubSpot
Find inspiration from other brands
Here are my favorite brands on Instagram. Check them out and learn how they are engaging their audience by creating content that is more than just their products.
When you look at your competitors’ social media channels, do you feel proud? Or you feel jealous? If you feel jealous, then there are things you really need to improve on your strategy.
It is no doubt that social media is among the new ways of serving the 21st-century business. The internet has given customers the power to choose the way they want to receive information. Business owners no longer have the luxury to choose advertising methods as they used to with traditional marketing.
Whether you choose to be on social media or not, people are already talking about you there. It is up to you to join these conversations or start your own conversation and empower your followers to do the marketing for you.
![Give Your Business Extra Confidence With a Website [7 Reasons Why You Need It]](https://www.tanzlite.com/wp-content/uploads/2020/02/reasons-why-you-need-a-business-website.jpg)
![The Ultimate Guide to Social Media Marketing for Your Business [15 Tips]](https://www.tanzlite.com/wp-content/uploads/2020/05/social-media-marketinng.jpg)
