Business and Tech
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There Is No Audience, You Only Talk to One Person
If you have an unclear definition of who you are talking to, your message is likely to appeal to no one. If you are a business, you end up talking about your company and product features. Think of these messages you often see on websites and social media posts: “We...
Do This ONE Thing Comedians Do to Master Delivery
The best moment in my marketing career was an embarrassment. In 2021, I had a client I was helping with LinkedIn. She was a foreigner, an expat. Our first meeting was at Serena Hotel where we discussed the project, expectations, and deliverables. On our second...
Do Not Share Valuable Content, It’s No Longer About That
Valuable content has already been shared. Just Google or ask an AI and you will get it all. "But I have picked a niche" you may argue. Yes, but so do 1000 others. Do you think they are not sharing valuable content like you do? Also, people know a lot more than you...
LinkedIn Helped Me Escape Tanzania’s Endemic Unemployment
LinkedIn saved my career life. Without it, I would be somewhere; possibly unknown, jobless, and broke. This is my story of how LinkedIn helped me escape Tanzania's endemic unemployment. Before joining LinkedIn, I was an endangered candidate. Like the Black Rhinos at...
Why We Get the Machinga Problem in Dar es Salaam Wrong
If the policy you make for others isn't going to imminently impact you as well, you shouldn't be making policies. Take the machinga problem in Dar es Salaam for example; the machinga understands something about people that policymakers either overlook or don't...
Are You an Entrepreneur? Watch These 6 Movies
Entrepreneurship is a journey filled with highs and lows. Sometimes, all it takes is a bit of cinematic inspiration to reignite that entrepreneurial flame. Here, we've curated a list of six movies every founder, creator, or freelancer watches. You'll not only enjoy...
Usalama Mtandaoni ni nini? Umuhimu na Jinsi Ya Kuwa Salama.
Inawezekana wewe ni mmiliki wa simu janja, kompyuta au kifaa kingine kama hivyo. Kama hivyo lazima unatumia mtandao kwa shughuli zako mbali mbali iwe kupata taarifa, kuwasiliana, kufanya malipo au kutoa au kupata huduma mbalimbali. Lakini je unafahamu kuhusu...
How Digital Skills Changed Doreen’s Life (Full Story)
We are all used to our formal education system, where a child doesn’t go astray from what is taught in the school syllabus. A child is only nurtured according to a defined path of education, not having the privilege to have other defined extracurricular activities....
Faida 5 za Kutumia Mtandao Wa LinkedIn Mbali na Kutafuta Kazi
Linkedin ni jukwaa lenye jumla ya watu wapatao milioni 950 kutoka nchi zaidi ya 200 ulimwenguni. Mtandao huu unakua kwa kasi sana kutokana na fursa mbalimbali ambazo watu wanapata hasa wanaotafuta kazi na wanaotangaza biashara zao. Kuna faida gani za kutumia mtandao...