Scam Alert: Tanzlite is NOT hiring online employees for part-time, and we don’t have any foreign representative
Attention: During the week starting 13th of November 2023, many people in Tanzania received WhatsApp messages from a foreign number. The person identified to be a representative of an agency from Tanzania. Our agency, Tanzlite Digital was among the brand names these...
Want To Be a Digital Marketer? Here’s Where To Start
We have entered the Digital Realms where the most talked about topic is "Digital Marketing." But why has the phenomenon of Digital Marketing suddenly taken the front seat? And what do you think, you are seated in which row? Yes! One explanation is the sheer amount of...
The Killer Digital Strategy: Founder plus Brand Marketing
Are you a founder sitting behind a mahogany table, the old CEO way, and with zero online presence? Then you have to consider what that does to you and your company. Social media is where successful brands are built. Brands that gain, not just followers, but interests...
Does Your Brand Even Exist? How to Stand Out and Avoid Monotony
The world is full of brands echoing in every corner. Everyone claims to be unique and the best. But in a hurry to identify as a brand, everyone is doing what is already being served to the audience. It is easy to choose a path that is generic and become mired in...
Artificial Intelligence and Robots: Will They Make You Unemployed?
Digital transformation has become the new normal in every industry. The rate of technological progress accelerates year after year, bringing disruptive innovations and game-changing technologies such as virtual reality, VR, AR, artificial intelligence, AI, machine...
10 African Startups in the Health Sector You Should Watch Out For
The health sector is one of the fastest-growing industries in the world, driven by rapid urbanization, an aging population, and a growing middle class. In Africa, the number of people aged 60 or older is expected to double from 123 million today to 260 million by...
Africa and the Electric Car Revolution: Is the Continent Ready?
There are few markets in the world with as much untapped potential for electric car adoption as Africa. The continent has a growing middle class, a rapidly expanding fleet of new cars, and an urgent need to reform its energy sector. But can electric vehicles help...
Why Kenya’s KUNE Food Startup Failed
African startups founded by whites may be winning the funding and PR game, but the local market (which these founders are dimly aware of) delivers the final judgment. As for Kune Food, the markets have spoken. The startup did not do its homework. Kune Food started off...
Marketing Trends that Actually Work in 2023
The job of marketers is to keep up with evolving marketing trends. We need to ensure that we remain updated about algorithmic changes, revise our advertising to adhere to new policies, and many more changes. We do all this over and over again so we can adjust our...