Let’s talk in the language you understand: the bottom line. What is the financial impact of not having a website for your business?
In 2024 and beyond, where every click can translate into cash, your absence from the online world isn’t just a missed opportunity; it’s a tangible loss. Here’s how much you might be losing every day by not having a website:
The Value of Visibility
Imagine your business as a physical storefront in Kariakoo or Mlimani City. Now, think about how many potential customers walk by each day. Online, this scenario plays out on a much larger scale.
Here’s how it breaks down:
Organic Traffic: If your website were up, it could attract, say, 30-40 visitors daily from organic searches alone. That’s 30-40 potential customers who are actively looking for what you offer.
Monetizing Visits: Let’s assign a conservative value to these visitors. If each visitor is worth $1 to your business (and they often are worth much more), you’re looking at a daily potential revenue of $30-40. Over a month, that’s between $900 to $1,200. Annually, you’re talking about $10,800 to $14,400 in missed opportunities.
The Cost of Not Being Found
Search Engine Dominance: People are searching for your products or services right now. If they can’t find you, they’re finding your competitors. Each search is a chance for someone to become your customer, but without a website, you’re not in the race.
The Invisible Business: Consider this: if a business isn’t online, does it exist in the eyes of the modern consumer? Increasingly, the answer is no. You’re not just losing potential sales; you’re losing credibility.
The Fear of Investment
You might be thinking, “I can’t afford a website.” But let’s flip that:
The Cost of Inaction: Not having a website is far more expensive than the initial investment in creating one. The daily loss in potential revenue far outweighs the one-time cost of setting up.
Long-term Growth: A website isn’t just an expense; it’s an investment in your business’s future. It’s a tool that works for you 24/7, attracting customers while you sleep, eat, or work on other aspects of your business.
The Power of Digital Presence
Credibility and Trust: A professional website instills trust. Customers are more likely to do business with companies that have an online presence, seeing it as a sign of legitimacy and commitment.
Customer Engagement: Beyond sales, a website allows for engagement. You can share your story, your values, and your products in a way that builds a relationship with your audience.
Conclusion: The Time to Act is Now
Every day you delay in getting your business online, you’re essentially watching money walk out the door. Here’s what you need to do:
Invest in Your Future: A website is not just a digital brochure; it’s a revenue generator, a credibility booster, and a customer magnet.
Choose the Right Partner: With Tanzlite Host, you’re not just getting a website; you’re getting a partner in your digital journey. We understand the fears, the costs, and the benefits, and we’re here to make sure your online presence is as profitable as it can be.
Don’t let your business be the one that’s invisible. The cost of not having a website isn’t just theoretical; it’s real, it’s measurable, and it’s happening right now. With Tanzlite Host, you can turn those potential losses into gains. Your customers are waiting to find you.
NIKUULIZE SWALI: Unataka kuonekana au kuchukuliwa SERIOUS? Unataka kuonekana UNAJUA au uonekane beginner, mgeni na mshamba wa LinkedIn au mtandao wa X?
Kitabu changu kinakuhusu kama umekuwa ukijitahidi kupost na kucomment lakini hadhi ya jina lako bado DHAIFU na hauwezi kuuza.
Kinakuhusu pia wewe graduate uliyeenda kule LinkedIn na kuandika vitu kama:
Graduate student ❌
Seeking Opportunities ❌
Attended xxx University ❌
Looking For New Opportunities ❌
Jobseeker ❌
Degree holder in banking and finance ❌
Kinakuhusu na wewe uliyejiwekea UFINYU wa FURSA kwa kukomaa na X pekee wakati WAAJIRI na WATEJA serious wamejaa LinkedIn. Kwanini uweke mayai yako yote kwenye kapu moja?
Kwanini ni MUHIMU Kuwa na LinkedIn au X Profile BORA na Yenye KUELEWEKA?
Fikiria wewe ni striker. Umetoka na mpira katikati ya uwanja. Umepiga chenga mabeki wote na sasa niwewe na golikipa. Golikipa naye anakuja unamla tobo.
Watu washanyanyuka vitini. Sasa ni wewe kutia mpira nyavuni.
Unapiga mpira…Halafu…UNAKOSA!!!
Juhudi na chenga zote umeshindwa kumalizia!
Hivi ndivyo inavyokuwa ukiwa na LinkedIn profile mbovu, iko nusunusu au ina makosa ya wazi wazi. Utakuwa UNAKOSA watu wa kukutilia maanani.
Utakuwa unapost na kukocomment sawa, lakini mteja/mwajiri akija kuangalia Profile yako anakuta huna mkakati wa kumfanya achukue final decision ambayo ni kununua au kukuajiri.
Kuanzia Banner, Headline, Featured, About, Experience na Skills —yote hiyo ni mikakati ya umaliziaji. Usipoweka sawa maeneo haya, utakuwa unakosa magoli ya wazi kabisa.
Ugeni na ushamba wa jukwaa siyo sifa. Kama ilivyo kwenye sheria, kutokujua is a weak excuse. Badilika!
FAIDA 6 Za Kuwa Na Profile Inayoeleweka LinkedIn:
Inafanya watu wasikuchukulie poa.
Inakufanya upandishe bei ya huduma zako.
Inakimbiza wazinguaji na kukuletea watu walio serious kulipia huduma zako.
Inapunguza kujieleza sana maana inamaliza yote.
Profile inakutangaza masaa 24 hata ukiwa zako umelala.
Inalipa UZITO Jina lako.
Ni wachache sana wana Profile zinazowafanya wastahili kutazamwa mara mbili. Achilia mbali kukaa akilini na kufuatiliwa mara kwa mara na watu. Nataka uwe miongoni mwa hawa wachache.
🎯 I’m the most followed Tanzanian marketer on LinkedIn na huwa ninaona jinsi wabongo vile we sell ourselves shot kule. Hakuna mtu atakuja kukutonya juu ya haya niliyoyaweka bayana na kuyasahihisha kwenye Mwongozo huu.
Chukua Mwongozo huu UONDOE aibu ndogo ndogo na kubwa zinazoshusha hadhi yako kwenye hadhara ya wateja na waajiri.
Bei yake haitoshi hata kupata lunch pale mjini kati. Ni Tsh 14,900 tu.
When you combine things you’re not supposed to combine, you become interesting and easily stand out from the pool of sameness.
What makes Bruce Lee interesting is his rare combination of philosophy, martial arts, and striking thoughts. There wouldn’t be much thrill to the Bruce Lee personality if he niched down and lesser focused on just martial arts.
The average person is either good at one thing or made to believe they should be good at, and talk about only one thing. That’s the norm. So when the few among us single themselves out as multi-talented with diverse interests, we immediately take notice.
And they reap the benefit of recognition and building a brand. This is especially important in the digital economy whose currency is attention.
You want people to look at you and curiously say “Who is this guy/gal”? And the best way to do that is to combine things you’re not supposed to combine. By refusing to walk into laid expectations of you.
The people who don’t get this are executives and management gurus.
Consider the chief executive officers of corporations: they not just look the part, but they even look the same. And, worse, when you listen to them talk, they will sound the same, down to the same vocabulary and metaphors. ~Nassim Taleb
What executives get wrong about Musk’s Social Rhetoric
Who does this?!
Senior executives and management gurus who criticize Elon Musk for his erratic/childish behavior miss one point. Once you become a billionaire like that, you stop being human. People write you off as you already have made it. You stop being relatable.
There’s a common thread of human hardship and suffering that connects us all. But as a billionaire, everyone assumes you’re exempted from that thread. Even your rags-to-riches story stops to hold water at some point. You’re closer to a comic book character than someone with real feelings.
It is even worse if you sound like you were downloaded from Deloitte, speaking in perfect corporate discourse.
No one sees you as like them. Just a lifeless corporate figure who is incredibly irrelevant outside the corporate climate.
So how do you make yourself relatable?
The only way to make yourself human again is, as Mr. Musk does, either by working on your sense of humor or flaunting your personality flaws. Make people say “he’s just like us”.
Even better, make people say “That’s just Elon being Elon.” Cancel culture will leave you alone.
It is about signaling what you can get away with
The highest status of a free man is indicated by voluntarily adopting the manners of the lowest class. People who use foul language on social media are sending an expensive signal that they are free— they don’t have a boss to answer to. An employee, executives included, tends to watch what they say on social media –most just stop posting.
The element of risk
The best rewards come from taking risks, not playing safe. Anything a person does that involves risk tends to inspire trust. Speaking your mind in the age of outrage and calling out is risky. Executives who subdued their opinions are forgotten once they retire.
It is also about skin in the game
People who are a proven asset of getting things done dont give a fuck about whether they look or sound like their profession. Their proven competence dwarfs any doubt about their look or choice of words. On the contrary, incompetent or fraudsters compensate for it by looking the part.
Ignoring your audience may go against the ‘Know Your Audience’ convention. But when in doubt, make yourself your own target audience.
Start sharing something you will come back to read and say ‘I wanted to hear this. Would you give yourself bad freelance advice? No.
Are you following a trend in your industry obsessively? Share it as a reminder to yourself.
People don’t notice but a good percentage of my posts on LinkedIn (where I have an audience of 36,200+ followers) are just a reminder to myself. I do that on X and doing it on Medium.
Most of the time I treat LinkedIn as my note-taking app, dumping thoughts from my daily learnings. When I write; “If you come from a low-income country or a poor family, make sure you earn in dollars on the internet”. This is me advising myself. I come from a poor country with a weak currency against the US dollar. You just happened to relate to the message.
Abdulrazak Gurnah, a Nobel Prize winner in Literature, resists “the idea that a writer represents”. “I write for me”, he says. If you hear an echo in your own experience, that’s great.
But he did not set out to represent society, person, or country.
Let’s hear some wisdom from Lang Leav an Australian novelist and poet. On what to write, she says:
You want to write for the world but you can’t figure out what the world wants. If you write for a trend, it will be over before you can get a word out. If you write for fame and fortune, your work will lack authenticity. So, remember, writing is a journey inward, not out. Write for yourself. That is what the world wants.
Lang Leav
Jordan B. Peterson once said that there’s no such thing as an audience. An argument I explained in this piece; you only talk to one person.
So whenever you find yourself struggling with “topics” to write. Whenever in doubt. Make yourself your own target audience. It works.
Kuwa makini kuhusu Followers na Engagement unayopata. Kuna mwamba pale LinkedIn anafollowers 155,300+. Ni wengi si ndiyo?
Post zake ni zile za Agree? —si unazipata zile? Yaani mavichekesho, post za huruma na mambo kama hayo.
Likes ni nyingi kupita maelezo. Sometimes zinafika hadi 54,000+ kwa post moja.
Niambie, how do you get qualified leads kwa kupost hivi vitu?
Unaweza sema huyu mwamba kashatoboa si ndiyo? From the look of it sidhani. Kwa maana hadhi ya jina lake bado DHAIFU na Hawezi Kuuza. Ana followers. Hana influence.
Huyu akisema auze bidhaa atajikuta anashangaa kama Yesu, “wako wapi wale kenda?” Anaweza asiuze kabisa kwa wasifu ule alionao. Unajua ni kwanini?
Anajitambulisha kama Expert in Digital Marketing lakini watu wanamjua kama jamaa anayepost vitu flani funny au motivating. Hawajui anaweza kuwasaidia nini. Kwasababu ukishuka kwenye post zake, post ya kwanza hadi ya ishirini huoni post kuhusu ujuzi na maarifa yake. Yaani yeye kama yeye hana cha kuongea. Siyo creator. Ni msambazaji wa yale anayokusanya huko mtandaoni.
Akijaribu kupost huduma engegement inaporoka kutoka likes zaidi ya 20,000 hadi likes chini ya 20. Yaani amejikusanyia audience ya watu wenye attention span ya TikTok. Hawa ni kama wale walioponywa ukoma wakaenda kimoja bila kurudi kumshukuru Yesu.
Usiende mtandaoni kukidhi mihemko ya watu. There is what sells on a particular platform, and there’s WHY you are there. If you’re there to entertain the ramblings of incoherent masses then fine.
Kuwa na followers 100 wanaojua nini unafanya na nini watapata kutoka kwako ni bora,
KULIKO kuwa na 10,000 followers ambao hawajui ni nini hasa unafanya au watapata nini from you.
Penye nzi, fisi na mwewe wengi pana bidhaa ambayo walaji wake wana uwezo (read kipato) mdogo. Yaani hawana uwezo kama simba au chui kukimbiza swala, kumuua na kumla.
Kundi la simba wakiwa wanakula nyama ni dogo tu. Kundi la wala mzoga ni utitiri.
Kwenye biashara, masoko yote ni pyramids. Wapo walaji walio juu ya food supply chain. Na wapo walio chini. At the bottom.
Kama unapata utitiri wa engagement kwenye post zako basi, kama tulivyoweka bayana hapo juu, umegusa kundi la wenye kipato kidogo. Yaani watu WOTE.
Maudhui yenye chembe za hisia, mihemko, mzaha na upuuzi wenye kuchekesha huvutia watu masikini. Kundi hili linapenda burudani kwasababu huwasahaulisha uhalisia wa hali zao ngumu.
Hapo sahau kuhusu kuwauzia bidhaa. Unaweza kuongelea matatizo yao na ukawagusa, lakini pesa yao inaenda kwenye mahitaji ya lazima.
Labda kama content yenyewe ndiyo bidhaa. Yaani unalipwa na YouTube kwa views za masikini hawa. Yule jamaa yetu kapotea njia maana LinkedIn hawalipi mtu. Bora angekuwa X kwa maokoto ya Elon Musk.
Ukitaka kuvutia attention ya watu wenye kipato cha tarakimu 8 usiandae maudhui yanayovutia watu wenye kipato cha tarakimu 5.
Maudhui ambaya ni ‘ngumu kumeza’ yaani high tech, high intelligence —haya huvutia kundi dogo tu la watu. Hapa hatupo tena chini ya pyramid. Hawa wanaweza kununua.
Ok, turudi mbugani; unakimbiza swala au utakula kilichosazwa?
